Shop Official Big Ten Gear at the Big Ten® Store

Welcome to the official Big Ten Store — your premier destination for Big Ten jerseys, Big Ten apparel, and Big Ten merchandise. Rally House proudly partners with the Big Ten Conference to bring fans an exceptional selection of authentic gear representing every university in this legendary league. Whether you’re shopping for Big Ten football apparel, Big Ten basketball jerseys, or official Big Ten Championship gear, this is the Big Ten Official Online Store trusted by fans across the nation.

Explore Merch from Every Big Ten Team

Show your pride for your favorite school with officially licensed Big Ten jerseys and Big Ten clothing featuring top-quality materials and iconic team designs. Shop player-inspired styles, classic throwbacks, and new releases for every powerhouse in the conference:

Illinois Fighting Illini | Indiana Hoosiers | Iowa Hawkeyes | Maryland Terrapins | Michigan Wolverines | Michigan State Spartans | Minnesota Golden Gophers | Nebraska Cornhuskers | Northwestern Wildcats | Ohio State Buckeyes | Oregon Ducks | Penn State Nittany Lions | Purdue Boilermakers | Rutgers Scarlet Knights | UCLA Bruins | USC Trojans | Washington Huskies | Wisconsin Badgers

Shop by Department and Collection

The Big Ten Shop makes it easy to find exactly what you’re looking for. Explore sub-departments to discover authentic styles and timeless collections:

All Big Ten Gear

Big Ten Conference Championships

Big Ten Football Gear

Big Ten Basketball Merchandise

College Bowl Game Gear

Brands and Quality You Can Trust

As one of the nation’s leaders in college and local apparel, Rally House offers jerseys and Big Ten gear from top brands known for performance and authenticity. Fans can shop Nike, Adidas, Columbia, and other trusted labels — each chosen for its commitment to comfort, style, and durability. Every jersey at our Big Ten Online Store meets high standards to ensure you look and feel your best on game day.

The Rally House Advantage

When you shop the Big Ten Store through Rally House, you’re supporting a retailer that understands the passion behind college sports. With hundreds of locations nationwide, Rally House curates local selections tailored to regional fanbases, blending Big Ten merchandise with community pride. From Michigan’s historic rivalries to the west coast excitement of USC and UCLA, each store celebrates local traditions and school spirit.

Find Big Ten Gear Near You

Rally House stores across the country carry unique assortments of Big Ten Conference apparel, ensuring every fan can gear up close to home. Visit one of our many locations to experience personalized service and locally focused assortments — or shop anytime online at the Official Big Ten Store.

Celebrate Big Ten Tradition

The Big Ten Conference is more than just a league — it’s a legacy of excellence in athletics, academics, and community. Whether you’re a lifelong fan of the Ohio State Buckeyes, a proud alum of the Wisconsin Badgers, or cheering for the Oregon Ducks in their new conference home, Rally House and the Big Ten Official Online Store stand ready to help you represent your school in style.

Explore our complete lineup of Big Ten clothing, Big 10 merch, and Big Ten Championship gear today at the trusted Big Ten Fan Shop — your one-stop destination for authentic Big Ten sports store apparel and local pride gear.