Written by Thomas J. Berthel and Coach Hayden Fry, "Beyond X's and O's" explores the lessons on life and business Berthal learned through his friendship with Iowa head coach Hayden Fry. In each chapter, Berthel retells a specific lesson he learned from Fry and how he incorporated each philosophy into his business and personal life. Every chapter also features a special "Postgame with Coach Fry" sidebar written by the Hall of Fame coach, in which Fry reflects on the lesson and offers deeper insight to enrich the power of each lesson.
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